Many of you use Facebook everyday to communicate with friends and family. But Facebook is also quickly turning into a place for companies to interact with consumers and potential clients. However, getting people to friend you or “like” your page is not enough to get noticed on Facebook. Here are some tips on using Facebook to its full potential…The first thing to know is that there is NO GUARENTEE that anything you post on Facebook will make it your even your best friend’s wall, let alone a vague acquaintance or interested stranger. This is especially true of business pages. Facebook uses a complicated system of algorithms to figure out the status updates, pictures and links that “matter” to you. What “matters” are things posted by users who are frequented visited, who have statuses with lots of comments and “likes” and by those users who have more friends. So how can you play the system and get your statuses and updates noticed??
1. Post relevant and meaningful statuses. No one cares what you had for dinner, unless it was really and truly something amazing! If you post statuses that people care about, they will “like” and comment more often, which boosts the number of times your status updates will appear in their Top News feed.
2. Post links. Links are given preference in the news feed over statuses. Link to your blog, the office blog, funny websites, news stories, relevant industry blogs, your website, the office website. Sign up for Google Alerts for some relevant topics – things that matter to you – and make it a point to link to one interesting story everyday.
3. Post photos and videos. Photos and videos are given preference even over links – which makes them WAY more effective at catching the attention of the average FB user than links or statuses. Many people also connect better with visual media over a black and white status update and are more likely to “like” or even share your photo on their page. This, in turn, promotes you in the FB algorithms and places you even more prominently on the Top News pages of your friends and sphere.
4. Comment, like, share! The best way to push traffic to your Facebook is to be active with others on Facebook. Commenting, liking and sharing the statuses, links, photos and videos of others tend to make them feel more connected to you. They will then be more likely to return the favor when they see your post, which then promotes you to their Top News feed.
I hope these tips will help you guys build a better business page on Facebook!
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