Tech Tip! How to use a QR Code...

This week, each agent of CBU Lake Travis got a QR codes on their agent website. This is an exciting technology, but one that causes a lot of confusion as well. Here are some quick tips on how and when to use QR codes…

Why should you use QR codes? QR codes are free, quick and easy to create! You can create an infinite number of QR codes using free websites like qrstuff.com - perfect for linking to your personal website, a property website, the office homepage, our blog, your Facebook, whatever! In addition, QR codes catch the attention of tech-minded consumers and keep them interested by allowing them access to more content than would be available in a regular flyer or ad space.

However, there are some downsides to QR codes, specifically the fact that there is no standardized reader for the codes. Some people will simply not be able to access your content unless they are willing to take the time to download and run a new QR code reader to their device. Still more people will be unaware of how to use the QR code at all, forcing you to use some of your valuable space printing instructions on how to use the code.

Using QR codes is most effective on print media, such as flyers or in ads. If you took a look at the Homes& Land ad that many of our agents ran last month, you’ll notice that there is a QR codes in the ad. That code directs readers to our office website, where they have access to additional information about all our agents. That is an effective use of space, as we were limited to two pages when there is so much more to CBU Lake Travis! Also, the reader would likely be in a position to easily pull out their mobile phone and scan the QR code. On the other hand, putting a QR code on a For Sale sign is unlikely to generate much traffic. That situation requires that the person would have noticed the QR code in the first place, understand how to use the code, then stop and get out of their car before they even had the opportunity to scan the code. A better idea would be to place the QR code on the flyer attached to the sign, making the code and instructions for use available to them on their time.

Hopefully this answers many of your questions about QR codes and their appropriate uses. Let me know what sort of topics you would like addressed in future Tech Tips!